Brand Challenge:
How to animate the brand and push sales during the very busy Food Festival month?
Solution:
Integral Shopper couponing, combined with an Ad Game solution to achieve brand’s objectives.
A 4-AED instant cash discount associated with a "Catch Them All" game, and followed by a linked-to-purchase Raffle Draw for more prizes, was the recipe used during the Bake & Win campaign.
Mission accomplished, more than 20,000 games played and thousands of coupons redeemed.