Brand Challenge:
Nestle wanted to celebrate Eid with their LuLu consumers as well as get noticed in the store during a key shopping period.
Solution:
We had built a fully customized Trade Marketing Event to animate multiple categories from Nestlé. Shoppers were able to benefit from massive Instant Cash Discount through our On-Shelf couponing solution.
The event was communicated in-store (leaflet, roll-up banners, promoters and POSM) and online (LuLu website and Facebook page).
Integral Shopper expertise: coupon issuing, merchandising, clearing and reporting.