Brand Challenge:
GARNIER was looking for a solution to engage with consumers on a very sensitive subject (sustainability) and as well to increase Carrefour shoppers basket size.
Solution:
Integral has developed a fully customized Trade game (Spot the difference), associated with a linked-to-purchase Raffle Draw, and managed the sourcing, placement in-store and fulfillment of a TESLA car.
Visibility and engagement objectives have been successfully reached.