Brand Challenge:
How to celebrate the Carrefour 25th anniversary and reward consumers easily while exposing key partnering brands?
Solution:
We came up with the development of a digital game platform on which we hosted 4 branded games. Consumers had to simply fill the form and attach a valid proof of purchase to get a chance to win.
Participations have been cleared and winners fulfilled.
Integral shopper has also provided detailed analytics and reports.