Brand Challenge:
How to get noticed with a national product launch in a very competitive category?
Solution:
Heinz had used 2 Key Integral Shopper solutions to stand out from the shelf, create brand awareness and engagement, and push new product trial. It’s a combination of On-Shelf couponing (instant cash discount) and a linked-to-purchase game with grand prizes (up to 10,000 AED).
We have executed the full campaign from Design, Production, Game Development, In-store installation, Clearing & Winners fulfillment.