Brand Challenge:
Pick-up launched a new choco-hazelnut flavor in the Saudi market and wanted to promote it in a very easy and engaging way.
Solution:
Integral Shopper proposed a customized game. An addictive score game, Mega Jump, has been very successful.
We have recorded 255,884 participations.
Many prizes have been distributed to the lucky winners: PS5, "Yougotagift" vouchers as well as gift hampers.